~/nextu  —  zsh
tampa-fl · 1.0.0
$ls -la ./services

##What you can put on our calendar.

Five things, each priced as a retainer, each with a hand-off plan from day one. We list scope by deliverable, not by hour bucket.

-rwx

→ paid-acquisition.run

Meta, Google, TikTok, and the second-tier channels. We rebuild your account structure, write the creative testing roster, and run a weekly drop cadence. You see the same dashboard we do.

paid-socialpaid-searchcreativemeasurement
v3.4 · stable
$15k/mo+
-rwx

→ lifecycle.run

Email, SMS, and on-site programs. We re-architect your flows, write the journey logic, and ship the templates. We touch your ESP directly and we leave docs behind.

emailsmsonsitesegmentation
v2.8 · stable
$9k/mo+
-rwx

→ analytics.build

The measurement layer that makes the rest of the program useful. We wire GA4, server-side events, attribution, and a weekly dashboard. Usually a 6-week sprint, then ongoing care-and-feeding.

ga4server-sideattributiondashboards
v1.7 · stable
$24k flat + $4k/mo
-rwx

→ creative-ops.run

Static, motion, and UGC at the volume paid actually needs. Two creative leads, four production days a week, integrated with the paid team — not a separate shop you have to brief twice.

staticmotionugcbriefs
v2.1 · stable
$12k/mo+
-rw-

→ fractional-cmo.run

For $5M–$30M operators between a full-time hire and a single agency contract. We sit on your weekly leadership call, own the marketing P&L, and run the vendor stack. 9–14 month engagements, designed to hand off to the full-time hire we help you find.

strategyhiringvendor-mgmt
v1.4 · limited
$18k/mo, 9mo+
$tail -n 100 /var/log/engagement.log

##How a typical engagement actually runs.

The first 90 days of a Next U engagement, abbreviated. We will not pretend the rest of the year is templated — but the start is.

[Day 0]
INFO
Kickoff. Access provisioning to ad accounts, ESP, analytics, warehouse. // usually a half-day, in-person if you are in Tampa.
[Day 1–10]
AUDIT
Read every dollar of paid spend for the last 18 months. Interview 6–8 of your customers. Produce a single doc — what is working, what is wasting money, what is missing.
[Day 11–25]
ARCH
Write the program. Channel mix, account structure, creative testing roster, lifecycle map, measurement framework. You sign off on this; it becomes the operating doc.
[Day 26–60]
BUILD
Rebuild ad accounts, ship the first creative drops, wire the analytics layer, set up the weekly dashboard. This is the loudest phase — a lot ships.
[Day 60+]
RUN
Weekly creative drops + monthly retros + quarterly strategic resets. Same dashboard, same cadence, every week. If you stop seeing us on the calendar, something is wrong.
[Day 90]
REVIEW
Honest checkpoint. Either we earned the second quarter, or we did not. We will tell you which.
$cat ./about.md

##The shop, in plain text.

Twelve people. One office in Rocky Point. A flat org. A small client roster on purpose.

#about_us.md

Next U started in 2020 with one bet: that the marketing programs that survive the decade will be the ones built like systems — observable, version-controlled, and operated by people who can read a spreadsheet.

We are twelve people. Eight on the run team, two on the analytics build, two on creative. No remote-first hand-waving — everyone sits at the same office in Rocky Point, off the causeway. The leadership team works on the work, not above it.

We take seven to nine engagements at a time. We say no a lot. The phrase that ends most of our discovery calls is some version of this is not a good fit, here is who is. We refer to two Tampa shops we like and we send them clients regularly.

What you can expect from us:

  • One named owner per project, on every email thread
  • A weekly status, sent Friday at 4pm Eastern, every Friday
  • Access to the same dashboard we run the work from
  • Docs written in your Notion, not ours — your team owns the IP
  • A six-month minimum, and a clean offboarding clause if it isn't working
// shop.spec
established2020
locationtampa, fl
team_size12
active_clients7
avg_retention22 months
min_retainer$22k/mo
min_term6 months
sectorsdtc, b2b saas, fintech
$nextu --help

##An honest matrix of what we run.

We are not a one-stop shop. Capabilities below are what we run in-house. For everything else we either partner or refer.

Usage: nextu <capability> [--scope production|build]
--paid-social
Meta, TikTok, Reddit, Pinterest, X. Account architecture, creative testing roster, weekly iteration drops. Production.
--paid-search
Google, Bing, YouTube. Brand defense, non-brand expansion, shopping if applicable. Server-side conversion. Production.
--lifecycle
Klaviyo, Attentive, Iterable, Customer.io, Postscript. Flow architecture, segmentation, win-back. Production.
--analytics
GA4, server-side tagging (Stape / GTM-SS), CAPI/CAPI alternatives, attribution modeling, weekly dashboards. Build + ongoing.
--creative
Static, motion, UGC. Two creative leads in-house. Briefs written by the same team that runs the spend. Production.
--seo
Technical SEO and content engineering. We partner — not in-house. // referral
--prn-mediabuying
Programmatic display, CTV, OTT. We refer. // referral
$./contact --start

##Tell us about the program you want to build.

A short paragraph is enough. If it is a fit, we reply within two business days. If it is not, we tell you and send you to someone better.

$mail -s "new brief" --to
A real reply from a real person.
[email protected]
// studio_address
Next U Digital Marketing
3001 N Rocky Point Dr E, Suite 200
Tampa, FL 33607